See It. Love It. Buy It.

Eclectic boutiques, antique stores, Amish shops and the largest outdoor weekly flea market in Central Wisconsin make Princeton one of the best places to shop in Wisconsin. Visit us for some retail therapy.

Browse our Shops

We’re for the Birds…

Princeton Wisconsin is a birders paradise. Every year a number of endangered Whooping Cranes spend their summer in the White River Wildlife Area. The annual Princeton Crane Festival celebrates this wonderful bird with some of the best bird watching in Wisconsin. Bring your camera and binoculars!

See All Things Birds

Get Outside & Explore

Nestled on the banks of the mighty Fox River between Lake Puckaway and Green Lake, Princeton, WI is a water lover’s paradise. There are many opportunities to get outdoors and explore.

Explore and Play

Vintage Finds Galore

Sometimes the best things in life are old, loved and rescued. Princeton is home to one of the largest flea markets in Wisconsin and many antique shops. Vintage shopping is awaiting you in Princeton, Wisconsin.

Find your Treasure

Featured Events

Oct 19 @ 3:00 pm – 6:00 pm
3:00 pm
Join the Princeton Chamber of Commerce for a walk around the town with a twist! Our Wine Walk will showcase...
Oct 25 @ 3:30 pm – 5:30 pm
3:30 pm
400-600 Blocks of West Water Street. Come by in your costumes after school. More info:, 920-295-3877
Shops of Water Street
12:00 am
Two fun filled days of hanging out with Santa and shopping specials! Friday night parade with tree-lighting. Saturday – 5...

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