See It. Love It. Buy It.

Eclectic boutiques, antique stores, Amish shops and the largest outdoor weekly flea market in Central Wisconsin make Princeton one of the best places to shop in Wisconsin. Visit us for some retail therapy.

Browse our Shops

We’re for the Birds…

Princeton Wisconsin is a birders paradise. Every year a number of endangered Whooping Cranes spend their summer in the White River Wildlife Area. The annual Princeton Crane Festival celebrates this wonderful bird with some of the best bird watching in Wisconsin. Bring your camera and binoculars!

See All Things Birds

Get Outside & Explore

Nestled on the banks of the mighty Fox River between Lake Puckaway and Green Lake, Princeton, WI is a water lover’s paradise. There are many opportunities to get outdoors and explore.

Explore and Play

Vintage Finds Galore

Sometimes the best things in life are old, loved and rescued. Princeton is home to one of the largest flea markets in Wisconsin and many antique shops. Vintage shopping is awaiting you in Princeton, Wisconsin.

Find your Treasure

Featured Events

Mar 22 @ 5:30 pm – 8:30 pm
5:30 pm
Join us for the Princeton Chamber of Commerce’s Official Annual Spring Wine Walk. Take a walk through our charming downtown...
Downtown Princeton
Mar 23 @ 3:30 pm – 7:30 pm
3:30 pm
This annual beer tasting event will feature microbrews from over 50 different breweries. The Brew Fest ticket includes a souvenir...
Heidel House Resort and Spa
Apr 14 @ 11:30 am – 12:30 pm
11:30 am
Sponsored by the Lions Club of Princeton. The Easter Egg Hunt and prizes are for children ages 1-11. Starts promptly...
Princeton City Park
May 26 @ 10:00 am – 1:00 pm
10:00 am
16th Annual Rubber Chicken Fling 10 a.m. The Rubber Chicken Fling is a free event for the whole family and...
16th Annual Rubber Chicken Fling

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