See It. Love It. Buy It.
Eclectic boutiques, antique stores, Amish shops and the largest outdoor weekly flea market in Central Wisconsin make Princeton one of the best places to shop in Wisconsin. Visit us for some retail therapy.
Browse our ShopsWe’re for the Birds…
Princeton Wisconsin is a birders paradise. Every year a number of endangered Whooping Cranes spend their summer in the White River Wildlife Area. The annual Princeton Crane Festival celebrates this wonderful bird with some of the best bird watching in Wisconsin. Bring your camera and binoculars!
See All Things BirdsGet Outside & Explore
Nestled on the banks of the mighty Fox River between Lake Puckaway and Green Lake, Princeton, WI is a water lover’s paradise. There are many opportunities to get outdoors and explore.
Explore and PlayVintage Finds Galore
Sometimes the best things in life are old, loved and rescued. Princeton is home to one of the largest flea markets in Wisconsin and many antique shops. Vintage shopping is awaiting you in Princeton, Wisconsin.
Find your TreasureFeatured Events
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