See It. Love It. Buy It.

Eclectic boutiques, antique stores, Amish shops and the largest outdoor weekly flea market in Central Wisconsin make Princeton one of the best places to shop in Wisconsin. Visit us for some retail therapy.

Browse our Shops

We’re for the Birds…

Princeton Wisconsin is a birders paradise. Every year a number of endangered Whooping Cranes spend their summer in the White River Wildlife Area. The annual Princeton Crane Festival celebrates this wonderful bird with some of the best bird watching in Wisconsin. Bring your camera and binoculars!

See All Things Birds

Get Outside & Explore

Nestled on the banks of the mighty Fox River between Lake Puckaway and Green Lake, Princeton, WI is a water lover’s paradise. There are many opportunities to get outdoors and explore.

Explore and Play

Vintage Finds Galore

Sometimes the best things in life are old, loved and rescued. Princeton is home to one of the largest flea markets in Wisconsin and many antique shops. Vintage shopping is awaiting you in Princeton, Wisconsin.

Find your Treasure

Featured Events

Mar 20 @ 5:30 pm – 8:30 pm
5:30 pm
Join the Princeton Chamber of Commerce for a walk around the town with a twist! Our Wine Walk will showcase...
Princeton WI
Apr 25 @ 12:00 pm – 3:00 pm
12:00 pm
A fun afternoon of music, food, silent auction & raffles to benefit the Alzheimer’s & Dementia Alliance of Wisconsin. All...
Ford's Gathering Place
6:00 am
The Spring Art and Craft Fair, along with art, craft and food vendors, will have music throughout the day, children’s...
Princeton City Park
10:00 am
Starting at 10:00 am. The rubber chicken fling is a free event for the whole family & is the silliest...
Princeton City Park
SEE ALL EVENTS

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Eclectic boutiques, antique stores, a vibrant community of Amish shops and an infamous flea market – Princeton, Wisconsin is the perfect destination for some retail therapy. Princeton's shops Things to...

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