See It. Love It. Buy It.

Eclectic boutiques, antique stores, Amish shops and the largest outdoor weekly flea market in Central Wisconsin make Princeton one of the best places to shop in Wisconsin. Visit us for some retail therapy.

Browse our Shops

We’re for the Birds…

Princeton Wisconsin is a birders paradise. Every year a number of endangered Whooping Cranes spend their summer in the White River Wildlife Area. The annual Princeton Crane Festival celebrates this wonderful bird with some of the best bird watching in Wisconsin. Bring your camera and binoculars!

See All Things Birds

Get Outside & Explore

Nestled on the banks of the mighty Fox River between Lake Puckaway and Green Lake, Princeton, WI is a water lover’s paradise. There are many opportunities to get outdoors and explore.

Explore and Play

Vintage Finds Galore

Sometimes the best things in life are old, loved and rescued. Princeton is home to one of the largest flea markets in Wisconsin and many antique shops. Vintage shopping is awaiting you in Princeton, Wisconsin.

Find your Treasure

Featured Events

5:00 pm
Celebrate the 4th of July the weekend before! Festivities begin at 5:00 pm, at the Princeton City Park, 400 Block,...
Princeton City Park
Jul 11 all-day
12:00 am
Celebrate our 10th annual VFW Run for Sam 10K! We have a 10k run, 10k walk, 1 mile walk and...
VFW Post 10452
12:00 am
Today is the deadline to turn in art for the WI Wild Birds Art Show. All art must be at...
Princeton Public Library
9:00 am
This all-day festival includes activities for all ages: Kids can build a bird house, have their face painted and learn...
Princeton High School
SEE ALL EVENTS

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