See It. Love It. Buy It.

Eclectic boutiques, antique stores, Amish shops and the largest outdoor weekly flea market in Central Wisconsin make Princeton one of the best places to shop in Wisconsin. Visit us for some retail therapy.

We’re for the Birds…

Princeton Wisconsin is a birders paradise. Every year a number of endangered Whooping Cranes spend their summer in the White River Wildlife Area. The annual Princeton Crane Festival celebrates this wonderful bird with some of the best bird watching in Wisconsin. Bring your camera and binoculars!

Get Outside & Explore

Nestled on the banks of the mighty Fox River between Lake Puckaway and Green Lake, Princeton, WI is a water lover’s paradise. There are many opportunities to get outdoors and explore.

Vintage Finds Galore

Sometimes the best things in life are old, loved and rescued. Princeton is home to one of the largest flea markets in Wisconsin and many antique shops. Vintage shopping is awaiting you in Princeton, Wisconsin.

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Recent Posts / View All Posts

Princeton gets Noticed in Madison Magazine

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Madison Magazine recently featured Princeton as an eclectic and laidback Wisconsin destination, highlighting the town’s creative energy, historic charm, and…

Chicago Magazine features Princeton in Destination Wisconsin

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Featured in a recent issue of Chicago magazine, Princeton is highlighted as “the little creative hub that could,” celebrating the…

Princeton featured on Discover Wisconsin episode

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Princeton is featured in this episode of Discover Wisconsin, highlighting why our charming Fox River town is becoming a favorite…

Princeton featured in Midwest Living

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Princeton was recently featured in an article in Midwest Living. Check it out here: https://www.midwestliving.com/how-to-spend-a-day-in-princeton-wisconsin-8773681