See It. Love It. Buy It.
Eclectic boutiques, antique stores, a vibrant community of Amish shops and the largest outdoor weekly flea market in Central Wisconsin – Princeton, Wisconsin is the perfect destination for some retail therapy.
Browse our ShopsWe’re for the Birds…
Princeton is a birders paradise. Every year a number of endangered Whooping Cranes spend their summer in the White River Wildlife Area. Our annual Crane Festival celebrates this wonderful bird. Bring your camera and binoculars!
See All Things BirdsGet Outside & Explore
Nestled on the banks of the mighty Fox River between Lake Puckaway and Green Lake, the Princeton area is a water lover’s paradise with abundant opportunities to get outdoors and explore.
Explore and PlayVintage Finds Galore
Sometimes the best things in life are old, loved and rescued. Princeton WI is home to one of the largest flea markets in the state of Wisconsin and many antique shops. Vintage shopping is awaiting you in Princeton.
Find your TreasureUpcoming Events
Jan
24
Thu
Weekly storytime for children 2-5, with readings, singing and crafting.
Jan
31
Thu
Weekly storytime for children 2-5, with readings, singing and crafting.
Feb
4
Mon
Feb 4 @ 7:30 am – 3:00 pm
Homemade baked goods for sale with proceeds benefitting cemetery restoration project
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