See It. Love It. Buy It.


Eclectic boutiques, antique stores, a vibrant community of Amish shops and an infamous flea market – Princeton, Wisconsin is the perfect destination for some retail therapy.


Princeton’s downtown district is overflowing with small town charm and some of the finest urban flair shops in the state. Here you’ll find hand-blown glass, clothing with sass, jewelry and accessories, floral design shops, vintage goods, books and Willy Rae art, nuts and bolts, garden accessories, Amish furniture and so much more..



Princeton is “antique heaven” for those who love objects with history. Two large antique malls are both on Hwy 23 right by the City Park/Flea Market, and there are also a number of antique/collectible shops throughout town that you won’t want to miss!



If you’re one of the many tens of thousands of people who have visited “Wisconsin’s Largest Weekly Outdoor Flea Market” in the past, browsing for treasures and “finds,” we look forward to seeing you again! And if you’ve never had the adventure of visiting the Flea Market—come soon! You never know what you’ll find…from antiques to honey; fresh vegetables and other garden delights to freshly-baked bread; creative crafts to cheese curds; T-shirts to spices; jewelry and gemstones to a “gem” of a find for your collection; toys, nuts, tools, trinkets, books galore, plants….and so much more!

The Princeton Flea Market is famous throughout the Midwest, and is held every Saturday in the tree-shaded City Park on the east side of town on Hwy 23. The dates this year are April 20 – October 9th, 2019. Open at 6am for vendors and customers alike. (COME EARLY as the vendors leave when the crowds leave which is often between 1:00 and 2:00 pm. Vendors must be out of the park by 4 PM.)

Admission and parking is free and there is an abundance of great things to eat. Local service groups and organizations serve snacks, sandwiches and beverages from the historic food stand in center of the Park. Other vendors serve a wide variety of delectable delights including egg rolls, heavenly fresh-made warm donuts and much more. The Information Center is also housed in the food stand.

“In central Wisconsin, shoppers flock to Princeton like bees to clover” says Beth Gauper, staff columnist at Travel Inc. Pat Dillon from Madison Magazine wrote “Princeton stays on my list of favorite little communities in Wisconsin. What more can I say?” Sarah Cooke of the Northwestern says “the Flea Market offers the weird, the old, and chintzy – walking through the weekly Flea Market in the City Park here can best be compared to rifling through a box of Forrest Gump’s chocolates–you never really know what you’re going to get”.

Princeton is conveniently located just 35 miles west of Highway 41 or 20 miles east of US Hwy 51/I-39. Madison residents find the 1hr and 15 minute drive easy and relaxing, the Fox Cities are less than an hour away and even Milwaukee is less than a 2-hour ride.

For further information please contact the Princeton Chamber of Commerce: 920-295-3877 or email us at Vendors can obtain an application form and rules information under the “Forms and Applications” area of this website.

PLEASE NOTE: Dogs are not allowed in the Princeton City Park (City Ordinance) so please make other arrangements for your pet when you visit the Flea Market.


Princeton is fortunate to have many Amish communities within a short driving distance. The Kingston-Dalton-Marquette, Redgranite and Richford areas are home to a number of authentic Amish retail specialty shops selling handcrafted-furniture to lumber, general store items to fresh produce, greenhouses, cheese and candy and much more…all within easy driving distance to each other. The Amish still follow the traditions of their ancestors in their daily living. Horse-drawn buggies, kerosene lanterns, subdued-color clothing, bonnets and straw hats can still be seen today. The Amish are known for their exceptionally well-made wood furniture, cabinetry, baked goods, beautiful quilts and much more. An entirely different way of life co-exists in this beautiful, rural area of southwest Green Lake County and in neighboring Waushara County.

Take a leisurely drive and see for yourself the uniqueness of Amish living! Many specialty shops are here for your enjoyment. Stop and visit…buy and take home a little bit of the Amish culture. The Amish businesses are usually open weekdays; closed holidays and Sunday, which is their day of worship.
Two notes of caution: Please be courteous when following or passing the horse-drawn buggies and pedestrians on the highways. You will find that most Amish horsedrawn carriage drivers are exceptionally friendly and will wave to you as you pass.

The Amish culture and religious tenants prohibit the Amish people from willingly having their pictures taken. If you are a photographer you are welcome to photograph the horses, buggies, buildings and scenery, but please do not photograph the Amish people. You will cause anxiety by doing so.